UK Web Site Design and Construction Just how important is web site design? ...important but not crucial (now isn't that a strange thing for a web designer to say?) Design is important for branding, yes that's true. But...the Internet is not the best place to build a brand.That's why a lot of web site 'design' is a waste of moneyHow come 'design' is a waste of money on the web?Most people on the web are in a hurry! In fact you could most say for most people its 'hurry, hurry hurry!' If you cannot give people what they want quickly - then they will leave your site and (probably) never visit it again! So how do you give them what they want? By using; - Great headlines that summarise your offering in an enticing way
- Clear navigation so that users can get what they want quickly and easily
- Copy and pictures that speaks to them and answers the concerns or questions they may have about you and your services/ products
- Response mechanisms that encourage surfers to buy, contact you or leave their email address
- Simple and effective design that doesn't get in the way of the above
So, the most important thing in your web site is HEADLINESfollowed by CLEAR NAVIGATION followed by GREAT CONTENT followed by RESPONSE MECHANISMS followed by DESIGN So, when we 'design' a site we start from the premise that it has to GRAB surfers so that they just... stop... stay... read... and get convinced... to buy from you, contact you or do what ever it is that you want them to. That also means that (with a few exceptions) we avoid expensive design tricks like flash and over elaborate design and moving graphics. You may be surprised to know that some of the most successful web sites on the internet (measured by sales and profitability) are very ordinary in their design. So what makes a successful site then? Well, it's the headlines, navigation, content and response mechanism. So, that's what we can offer you - to build a site that works (and includes a bit of design). (of course if you want us to build you a fancy fashionable looking site, we'd gladly do it - but don't expect your business to benefit!) What does it cost? Our fees are very reasonable. Typically you will be looking to pay between £1250 to £2000 for a website (assuming no back end e-commerce). The amount is largely dependent on how large your site needs to be and how much content you are able to supply. What ever you decide to spend on building the site - you must - yes, simply must, spend as much marketing and promoting your site, as you spend on designing it. If no one comes to your beautiful site, then what's the point in building it in the first place? We bring success to online business
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