"UK Web Site Design and Promotion
- we deliver results"

Most UK businesses - even online businesses - don't have a clearly thought out strategy.

Many of the dot com start ups began with a good idea, but little hard knowledge of how their idea was going to generate money and ultimately, whether it would be profitable.

It seems that many offline businesses have adopted a similar strategy when it came to bringing their business online.

However, the days of 'build it and they will come' are over.

Today, a thought out strategy that reflects what is actually happening with the Internet rather than based on too many assumptions, will prevent your business wasting money on the web.

So a business strategy might be something that:

• identifies what the Internet will do for the business (generate sales, leads, contacts)
• deal with the issues of migration of existing business
• deal with the issues of the threat of the Internet

For many small business, the Internet is an opportunity to play on the big stage and be as successful as any global company.

It is also an opportunity to drive down costs in terms of:

• cheaper customer acquisition costs
• greater customer loyalty and retention
• cheaper acquisition of supplies

Many businesses are looking to shift marketing spend away from traditional areas - such as yellow pages advertising - and focus on the net for two main reasons

• the cost of customer acquisition is reduced
• the success of promotional campaigns can be measured such that future campaigns can become more effective

At the route of every business strategy is an ability to measure - sales, costs, profits and returns.

The Internet offers an opportunity for the smallest business to apply this thinking and gain the same benefits as the major global players.

What we offer

Our understanding of how the Internet can develop business is a skill which we can make available to you.

We charge either by an hourly rate or by the project. Project costs are dependent on the level of work that is needed to put together an intelligent and clear strategy.