Objective - generate sales of a digital e-book The purpose of this site is to - sell the e-book and if not then
- capture the visitors email address
This site has a pure and simple focus of selling one product. Why just one product? That's a good question. Email me and I'll tell you why - but it has something to do with increasing response rates! What we did - built a site to maximise sales Our main focus was to create an incredibly simple site that leads the reader through a 'sales letter' about the benefits of the e-book and why they should be interested in reading it ( and buying it). Throughout the book our copy is aimed at - Grabbing their attention
- Building our credibility
- Demonstrating the benefits of the e-book
- Reassuring them - of our credibility - about buying online etc..
- Explaining key ideas to warm them to the subject
Our services included - identifying keyword searches
- writing and building the site - through to credit card clearance and download of the e-book
- submitting the site, and other doorway pages to achieve top 5 search engine rankings
- press releases, offline and online media promotional campaigns
- measuring the results and adapting the site to maximise click throughs
ResultsThis e-book is achieving some very healthy results - 8% conversion of visitors to sales
- 8% of visitors leave their email address
- 95% visitors completing order forms complete the sales
"We are delighted with the success of this site - it's conversion rates (sale to visitors) are well above industry averages and has substantially exceeded our expectations"
Caroline Bennett, Director, London What we can do for youWe can make your site sell!No two ways about it. If your site isn't delivering the sales you want, then we'll attack your headlines, your structure and your content. We'll focus on simplicity and targeting your message. That combined with the Internet's ability to measure and assess traffic and movement, means that we'll turn your site round - and make it sell! | 
