JoJaffa's eBook Publishing

"JoJaffa's eBook Publishing


... eBooks built for action!"

We publish, produce and market your eBook.
For a free initial consultation please email me, Neil Lewis (Neil@JoJaffa.com)

Neil Lewis
Creating the...eWOW!...moment.

"eBooks don't work! Nobody buys them and nobody reads them!"

True!

Really? Yes, the traditional eBook just hasn't got a hope!

The traditional eBook? What's that then?

Most traditional eBooks are simply re-hashed versions of their 'dead tree cousins' in electronic format.

These traditional eBooks work in the same old way as 'normal' books ie

  • you start at page 1
  • you read page after page (turning pages left to right -unless you are Chinese of course)
  • you keep reading page after page until the end - and then ...
  • you stop

Only... these traditional 'eBooks' are

  • harder to read (screen reading is reckoned to be 40% slower than paper reading),
  • they are harder to pick up (you have to switch your computer on first) and
  • impossible to read in bed, on the beach or in the bath.....

"But Hang on! I thought JoJaffa was an eBook publisher?"

..... a but different kind of eBook - altogether...

...you might say that a JoJaffa eBook is designed not for knowledge but ACTION!

"As a publisher I admire your e-book approach. It is superior to the offering made by many giants in the publishing industry who are merely turning their print on paper books into very boring e-books. I wish you well."
John Bradley

"OKAY! So what's the problem with these traditional eBooks?"

Alright then, let me explain...

Firstly, please think of a famous eBook...

...perhaps Stephen King's eNovel Riding the Bullet released in March 2000 (more info)?

But Stephen King is a NOVELIST - writing - naturally enough a novel!

JoJaffa does not publish novels as eBooks because we see no clear benefit for the reader in the 'book' being delivered in electronic format!

There are many other similar traditional eBooks. Typically business or internet related eBooks - which while they have great content fail to deliver any substantial added benefit to the user by virtue of being an 'electronic' book.

(... although it is true that these 'niche' titles are suddenly available for immediate distribution across the world - which makes a big difference if you don't live in the author's home country!)

But they still miss the point about what the electronic format can do....

These traditional eBooks are just 'radio with pictures'!

You see, the same thing happens every time a new 'medium' is created.

When television came along, all the TV station did was film the same news reader sitting at a desk speaking into the microphone - just as he had done since the days of radio.

It took many years for TV producers to realise that they had a new medium that made new things possible - so that today - TV news is utterly different from news heard on the radio.

The same thing will happen with eBooks, but, to continue the analogy, currently most eBooks are just 'radio with pictures'!

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So here's the difference....

Here's what JoJaffa does:

- we take a manuscript and turn it into something special - something unique - and deliver it in electronic format over the web.

A JoJaffa eBook is literally 'produced' - just as you might produce a TV show or Direct a film. Quite a different process from 'normal' book publishing.

So let us give you three examples of eBooks - although we prefer to call them eGuides - that JoJaffa has published:

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Property Developer Secrets

Benefits of being in electronic format (see site)

  • Interactive spreadsheet tool - allows the reader to 'test' property development scenarios
  • Clickable contents list (over 200 headings) provide direct and immediate access to relevant information
  • Each copy is sold with a Free newsletter to support and update the reader
  • eBook is created in full colour with pictures illustrating the text at the relevant point (most print books don't because of the printing costs)
  • Massive supplementary and supporting information added to the ebook
  • Direct links and access into web tools and sites offered by other internet companies
Free sample chapter

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Buy to Let Secrets

Buy to Let Secrets - property investment success with minimum hassleBenefits of being in electronic format (see site)

  • Multiple page spreadsheet software - enables the reader to forecast cashflow and long term potential returns
  • Easy to use! Clickable contents list (over 300 headings) provide direct and immediate access to relevant information
  • 3 months access to regional property market reports and 3 free newsletters on latest market movements.
  • Immediately available! No more waiting for the delivery van! Anyone on the verge of a Buy to Let purchase can access the information within a few minutes.
  • Direct links and access into web tools and sites offered by other internet companies
Free sample chapter

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Property Secrets PRO Newsletter

Property Secrets Pro, Newsletter and Private website - Where's the smart investment money going?Benefits of being in electronic format (see site)

  • Latest information - delivered when still hot
  • Immediate access to all back issues and regional reports via password protected website
  • Electronic format means the highest editorial quality - for the lowest price
  • Clickable links into the web - for immediate access to useful tools and more information
  • Full directory of useful links and information - available via password site
  • Interactive features - such a discussion boards to review and the advice and recommendations given in the newsletter

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French Property Secrets

French Property SecretsBenefits of being in electronic format (see site)

  • Multiple page spreadsheet software - enables the reader to forecast cashflow and long term potential returns
  • Easy to use! Clickable contents list (over 300 headings) provide direct and immediate access to relevant information
  • 1 months access to regional property market reports and 1 free newsletters on latest market movements.
  • Immediately available! No more waiting for the delivery van! Anyone on the verge of buying French Property can access the information within a few minutes.
  • Direct links and access into web tools and sites offered by other internet companies
Free sample chapter

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Portugal Property Secrets

Portugal Property SecretsBenefits of being in electronic format (see site)

  • 235 pages of insider hitting advice sourced from Portugal based property investors and experts
  • Spreadsheet software for buying, selling and renting Portuguese property
  • Complimentary 3 month subscription to the Property Abroad PRO monthly newsletters on latest opportunities in Portugal and abroad
  • Immediately available! No more waiting for the delivery van! Anyone on the verge of buying Portuguese Property can access the information within a few minutes.
  • Direct links and access into web tools and sites offered by other internet companies
Free sample chapter

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Aloe Vera Healer

Benefits of being in electronic format: (see site)

  • Multiple entry points to the information - search through the 250 heading contents list, search by ailment or search via a clickable body map
  • Full colour and pictures throughout
  • Free newsletter
Free Sample Chapter

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Who stole the Jam Tarts?

Heart's Jam Tarts - mystery dinner party game Benefits of being in electronic format: (see site)

  • Ability to invite guests to your party via email
  • Offers electronic links to each guests' character information
  • Worldwide distribution of game
  • Discussion boards and many other interactive features
Free sample


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So there you have it... the difference between a JoJaffa ACTION eBook and a traditional dead tree book on electronic paper'!

So what has all this got to do with you? Well, if...

...you love to write:

Then we can convert and re-edit your manuscript from 'dead tree' style to an interactive electronic eGuide that delivers the WOW moment!

Here's what else we can offer our writers:

  • Our specialist internet marketing expertise allows us to take your title to the top of the search engines to maximise traffic and sales.
  • Our fulfillment and systems enable us to manage the whole customer ordering, deliver and support process. That means all sales are processed through a single till offering our writers swift payment and reliable sales figures.
  • We are able to offer a variety of levels of security for your eGuide such that you can be confident of your copy right protection.
  • We can generate immediate sales of suitable eGuides by offering your internet produced product to our rapidly expanding database of customers who are hungry for knowledge, tips and advice from people with the inside knowledge.
If you would like us to consider your project or manuscript please email
Neil@JoJaffa.com with a 2 line message briefly explaining your concept. Although we can't guarantee publication, we can promise you a swift reply.

We do also offer consultancy on a restricted basis - starting from 5,000 for a minimum of 1 week's work. So for most writers we tend to act as publisher, producer and marketeers - and offer a healthy royalty back to writer in return.

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Traditional eBooks

Here's the difference

Examples:

- Property Developer Secrets
- Buy to Let Secrets
- Property Secrets PRO Newsletter
- French Property Secrets
- Portugal Property Secrets
- Aloe Vera Healer
- Who Stole the Jam Tarts?

So, you love to write

JoJaffa's Style Guide

JoJaffa's Web Site Design

JoJaffa's Home Page

Let us show you how we can do the same for you.
Email Neil@JoJaffa.com

JoJaffa Limited
PO Box 163
Nantwich
CW5 6XE
UK
Telephone 01270 627514
Fax 0870 133 3061
email Neil@JoJaffa.com